Rafferty Solutions Company Motto: 2024

Each year, our owner chooses a company motto that highlights a value we want to lead with. It puts words to what matters most in this season of our business and the kind of company we strive to be. We love the power of a simple phrase to capture intention, spark conversation, and keep us grounded in what counts. Our annual motto gives us a shared language for the year ahead and the experiences we want to create. This post dives into this year’s theme and the intention behind it.

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Rafferty Solutions Company Motto: 2024

"Be where your feet are." - Greg McDonald

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It sounds simple—but in practice, it’s one of the hardest things to do, especially as a business owner.

Our minds are almost always somewhere else. Replaying the past. Planning the future. Running through the checklist. Thinking about the next task before we’ve finished the one in front of us. Even when we’re physically present, our attention is often split in a dozen different directions.

This quote is a reminder to bring our minds back to where our bodies physically are.

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Before I started Rafferty Solutions, I worked full-time for the Philadelphia Eagles and it was an incredibly rewarding era of my life and career. It is an excellent organization shaped mainly by the people on the inside. Greg McDonald was not only a family friend but a mentor in my career who worked for the Eagles for nearly 24 years. He was an incredible leader and positive influence to many. This quote was his. It's how he lived his life and something he said often. He passed away at age 46 leaving a massive hole in so many hearts. As I sat with the shock of loosing him and reflected on how he lived his life, I knew this had to be my guiding quote the year after he passed. He soaked up life’s every meaningful minute doing just that - being where his feet were.

And if our work doesn't allow us to live our life Greg's way, what's the point of running our own show?

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Presence Is a Practice

Being where your feet are means allowing yourself to fully occupy the moment you’re in. Focus. Presence. Intention. It means having a meaningful conversation with a family member without holding your cell phone in your hand. It means laughing and enjoying time with a friend without a wandering mind to tomorrow's meeting prep. It means soaking in the beauty of nature on a vacation without a racing mind to what emails are coming in. It means focusing on the task you’re working on instead of the ten that come next. It means listening to the person in front of you without mentally drafting an email or solving a problem in your head.

Presence doesn’t happen by accident—it’s something you have to make space for.

When your business is built on constant reaction, urgency, and mental clutter, true focus becomes almost impossible. Your body may be in one place, but your mind is scattered everywhere else.

Why Focus Feels So Hard in Business

As a business owner, you’re always thinking. About growth. About clients. About what still needs to be done. Even during moments that should feel calm, your brain is still working in the background.

That constant mental load makes it hard to be fully present—both in your work and in your life.

And it’s not because you’re doing something wrong. It’s because you’re trying to carry too much on your own.

How Support Creates Space

When you partner with a virtual assistant agency, something shifts.

Suddenly, you’re not holding every detail in your head. You’re not constantly switching between tasks or worrying about what’s being missed. There’s structure. Systems. Processes. Clear ownership.

Your assistant is focused on the things you’ve delegated—so you don’t have to be.

That’s when presence becomes possible.

You can focus on the task in front of you because you trust that everything else is being handled. Your mind and your body are finally in the same place. You’re able to work in your zone of genius instead of being pulled in every direction.

Presence Beyond the Workday

This focus doesn’t just change how you work—it changes how you live.

A more structured business means fewer late nights, less mental clutter, and more separation between work and personal life. It means being able to close your laptop and actually be done for the day.

It means showing up fully for your family, your friends, and the moments that matter most—without your mind drifting back to your inbox or your to-do list.

Being present in your real life isn’t a luxury. It’s essential.

A Better Way to Build (and Live)

“Be where your feet are” is about alignment—matching your attention to the moment you’re in. And to do that, you need support that allows you to slow down, focus deeply, and trust that you’re not doing everything alone.

When your business has the right systems and the right help, presence becomes natural. You’re no longer pulled away from the moment—you’re fully in it.

And that’s not just a better way to work. It’s a better way to live.

I challenge you to bring this motto into your every day life and be present and focused on the people in front of you. Put your phone down when you're playing with your children. Close your laptop when your on a call with a friend. Look out the window on a roadtrip instead of emailing from your phone. Because at the end of the day or the end of a life, the people you've given your time to is what really matters.

Learn more about Greg & the Greg McDonald Foundation at www.gregmcdonaldfoundation.org.