Rafferty Solutions Company Motto: 2023

Each year, our owner chooses a company motto that highlights a value we want to lead with. It puts words to what matters most in this season of our business and the kind of company we strive to be. We love the power of a simple phrase to capture intention, spark conversation, and keep us grounded in what counts. Our annual motto gives us a shared language for the year ahead and the experiences we want to create. In this post, we’re explaining the meaning behind our very first company motto.

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Rafferty Solutions Company Motto: 2023

"If you want to go fast, go alone. If you want to go far, go together."

-African Proverb

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This quote perfectly captures a truth we see play out in business every single day. This is our very first yearly motto and it dives right into the heart of our business: being a partner with our clients.

So many small business owners are moving fast—doing everything themselves, making quick decisions, juggling a hundred responsibilities at once. And while that speed can feel productive in the moment, it often comes at a cost: burnout, overwhelm, missed details, and decisions made out of pressure rather than clarity.

Going fast isn’t the same as going far.

When you choose to slow down just enough to ask for help, invite support, and build partnerships, everything changes. You may move more intentionally—but you also move with more clarity, confidence, and sustainability.

The Myth of Doing It All Alone

There’s a strong narrative in entrepreneurship that says doing it all yourself is a badge of honor. That if you can just push harder, stay up later, and figure it out as you go, success will follow.

But in reality, doing everything solo often leads to exhaustion and plateaus. You’re so busy keeping up that there’s no space to think strategically, improve systems, or focus on the parts of your business that truly need you.

Speed without support can lead to:

• Burnout that sneaks up before you realize it

• Decisions made quickly—but not always correctly

• Growth that stalls because you’re stretched too thin

Why Partnership Changes Everything

When you work with someone—rather than trying to do everything alone—you create room to breathe, plan, and grow. Partnership doesn’t mean giving up control; it means gaining support.

Having the right help allows you to:

• Move forward with intention instead of urgency

• Make clearer, more informed decisions

• Stay in your zone of genius while someone else supports the rest

• Build a business that supports your life, not consumes it

  
  

It may feel slower at first—but over time, you’ll realize you’re going much farther than you ever could alone.

How We Help You Go Further

At our virtual assistant agency, we believe that asking for help isn’t a weakness—it’s a smart, sustainable business decision. We exist to walk alongside small business owners, not rush them, pressure them, or leave them to figure it out alone.

We partner with you to:

• Take tasks off your plate so you can focus on growth

• Create systems that support your business long-term

• Bring clarity and consistency to the behind-the-scenes work

• Help you move forward with confidence instead of overwhelm

  
  

We don’t just help you move faster—we help you move better.

A Better Way to Build

Building a business doesn’t have to mean doing it all alone. You’re allowed to slow down. You’re allowed to ask for help. And you’re allowed to choose a way of working that supports your energy, your goals, and your long-term vision.

If you want to go fast, you can go at it alone. But if you want to go far—we’d love to go with you.